Pr0duct & Service Designer

Most people call me Ricky. But you can just call me now!

[AB0UT]

[QUICK 0VERVIEW]

I'm Riccardo De Pasquale, a designer based in Milan, wrapping up my MSc in Product-Service System Design at Politecnico di Milano after a BSc in Industrial Product Design.

"[First we are citizens, then we are designers]"

None of us can fix the world alone, but we can each do our small part to leave it a little better!

So I care just as much about what a project does to people as how it looks and it works.

“[Scared 0f standing still, n0t 0f getting it wr0ng]”

Messing up doesn't scare me, sitting still does. A challenge outside my comfort zone doesn't freeze me; staying comfortable does. Getting it wrong is just part of getting somewhere.

“[A little hyperactive, a l0t passionate]”

I'm always making, unmaking, and starting something new. When a team's energy dips, count on me for a fresh idea to restart things and a well-timed joke to go with it :)

[WORKING EXPERIENCES]

A4Adesign — Design intern

Feb' 2022 / 5 months


A full-time internship at a Milan studio specialised in cardboard installations and furniture for events and retail.


_ Shaped project presentations and website sections

_ Modeled cardboard furniture and display elements

_ Contributed to the stands for Vinitaly 2022 and Venditalia 2022 at Fiera Milano

_ Handled part of the physical build, from sourcing to assembly

[MEANINGFULL EXPERIENCES]

Intesa Sanpaolo — Service Design project (co-design)

Feb' 2026 / 2 months

A service co-designed with Intesa Sanpaolo to help their international teams communicate better.


_ Co-designed directly with the company through constant collaboration

_ Turned complex organisational patterns into a clear, usable tool


Sig. Errore — Final solo Bachelor's project

oct' 2024 / 4 months

A children's toy that celebrates getting it wrong — my design manifesto, made entirely on my own.


_ Solo project: concept, product, character, illustration and branding

_ Selected and presented at Toy Design Factor 2025 (POLI.design × Assogiocattoli)


Orbite — Product Design studio project

oct' 2023 / 4 months

A set of "character" glasses for Ichendorf Milano — that we took from the classroom to the company itself.


_ Proposed and drove the outreach to Ichendorf Milano

_ Pitched at Salone del Mobile; full-scale prototype built in their factories