Pr0duct & Service Designer

Pr0duct & Service Designer

Most people call me Ricky. But you can call me anytime!

Most people call me Ricky.
But you can call me anytime!

Most people call me Ricky. But you can call me anytime!

[AB0UT]

[QUICK 0VERVIEW]

I'm Riccardo De Pasquale, a designer based in Milan, wrapping up my MSc in Product-Service System Design at Politecnico di Milano after a BSc in Industrial Product Design.

[First we are citizens, then we are designers]

None of us can fix the world alone, but we can each do our small part to leave it a little better!

So I care just as much about what a project does to people as how it looks and it works.

None of us can fix the world alone, but we can each do our small part to leave it a little better!
So I care just as much about what a project does to people as how it looks and it works.

[Scared 0f standing still, n0t 0f getting it wr0ng]

Messing up doesn't scare me, sitting still does. A challenge outside my comfort zone doesn't freeze me; staying comfortable does. Getting it wrong is just part of getting somewhere.

[A little hyperactive, a l0t passionate]

I'm always making, unmaking, and starting something new. When a team's energy dips, count on me for a fresh idea to restart things and a well-timed joke to go with it :)

[WORKING EXPERIENCES]

A4Adesign — Design intern
Feb' 2022 / 5 months

A full-time internship at a Milan studio specialised in cardboard installations and furniture for events and retail.


_ Shaped project presentations and website sections

_ Modeled cardboard furniture and display elements

_ Contributed to the stands for Vinitaly 2022 and Venditalia 2022 at Fiera Milano

_ Handled part of the physical build, from sourcing to assembly

A full-time internship at a Milan studio specialised in cardboard installations and furniture for events and retail.


_ Shaped project presentations and website sections

_ Modeled cardboard furniture and display elements

_ Contributed to the stands for Vinitaly 2022 and Venditalia 2022 at Fiera Milano

_ Handled part of the physical build, from sourcing to assembly

A full-time internship at a Milan studio specialised in cardboard installations and furniture for events and retail.


_ Shaped project presentations and website sections

_ Modeled cardboard furniture and display elements

_ Contributed to the stands for Vinitaly 2022 and Venditalia 2022 at Fiera Milano

_ Handled part of the physical build, from sourcing to assembly

[MEANINGFULL EXPERIENCES]

Intesa Sanpaolo — Service Design project (co-design)
Feb' 2026 / 2 months

A service co-designed with Intesa Sanpaolo to help their international teams communicate better.


_ Co-designed directly with the company through constant collaboration

_ Turned complex organisational patterns into a clear, usable tool


A service co-designed with Intesa Sanpaolo to help their international teams communicate better.


_ Co-designed directly with the company through constant collaboration

_ Turned complex organisational patterns into a clear, usable tool


A service co-designed with Intesa Sanpaolo to help their international teams communicate better.


_ Co-designed directly with the company through constant collaboration

_ Turned complex organisational patterns into a clear, usable tool


Sig. Errore — Final solo Bachelor's project
oct' 2024 / 4 months

A children's toy that celebrates getting it wrong — my design manifesto, made entirely on my own.


_ Solo project: concept, product, character, illustration and branding

_ Selected and presented at Toy Design Factor 2025 (POLI.design × Assogiocattoli)


A children's toy that celebrates getting it wrong — my design manifesto, made entirely on my own.


_ Solo project: concept, product, character, illustration and branding

_ Selected and presented at Toy Design Factor 2025 (POLI.design × Assogiocattoli)


A children's toy that celebrates getting it wrong — my design manifesto, made entirely on my own.


_ Solo project: concept, product, character, illustration and branding

_ Selected and presented at Toy Design Factor 2025 (POLI.design × Assogiocattoli)


Orbite — Product Design studio project
oct' 2023 / 4 months

A set of "character" glasses for Ichendorf Milano — that we took from the classroom to the company itself.


_ Proposed and drove the outreach to Ichendorf Milano

_ Pitched at Salone del Mobile; full-scale prototype built in their factories


A set of "character" glasses for Ichendorf Milano — that we took from the classroom to the company itself.


_ Proposed and drove the outreach to Ichendorf Milano

_ Pitched at Salone del Mobile; full-scale prototype built in their factories


A set of "character" glasses for Ichendorf Milano — that we took from the classroom to the company itself.


_ Proposed and drove the outreach to Ichendorf Milano

_ Pitched at Salone del Mobile; full-scale prototype built in their factories